Atec
A leader in the Brazilian market for high-quality furniture, Atec Original Design represents several international brands, including Herman Miller, USM Modular Furniture, Knoll, Fritz Hansen, Magis, Naughtone, and Framery.
Portfolio Services
Ebook, Presentation
Client
Atec
Year
2021
To showcase its expertise in the high-quality furniture market, Atec creates content that highlights the benefits of investing in top-tier furniture. The aim is to demonstrate how such an investment can be a significant differentiator in boosting productivity and improving employees' quality of life. In terms of design, the eBook should present the text in a clear and objective manner while also highlighting the products sold by Atec.
Graphic Design
The company's identity uses a vibrant red that should be applied carefully to convey the desired feeling. I opted for a minimalist design, using the red color only to highlight elements such as chapter titles and important texts. The product images, in addition to showcasing the available options, add a sophisticated touch to the brand and provide visual breaks in the text for better understanding.
Interactive eBook
The eBook features an interactive table of contents that makes navigation easier for the reader. Additionally, by clicking on the images, the reader is directed to the corresponding product on the website, indirectly boosting sales.
