The connection between the letters should be as harmonious as possible, ensuring that "pokes" and "salads" have the same visual weight. Since "pokes" has fewer letters, the detail on the "K" was intentional to emphasize the word, integrating the "&" into the overall logo. The additional lines on the "o," "k," and "a" also convey a sense of movement and agility, aligning with the initial brief, as the brand intends to focus exclusively on delivery.